Crafting a Branding and Animation Masterpiece for Blood on Wheels

Conceive and shape a robust brand narrative and articulate a compelling story.

Campaign Overview

Our focus was on creating an animated explainer video that vividly illustrates the distinctive process of delivering blood during emergencies. This dynamic visual narrative serves to enhance user comprehension, ensuring a clear understanding of the critical and unique aspects of the brand’s emergency blood delivery system.

Strategic Approach

We meticulously designed a straightforward yet powerful storyboard for the animated explainer, seamlessly guided by a central motif: a droplet of blood. Our branding framework, infused with clever wit and a touch of marvel, was crafted to exude both charm and distinctiveness, ensuring an attractive and uniquely appealing visual narrative.

Key Outcomes

• Increased understanding of the processes associated with the brand. With the visual and auditory elements the animated explainer facilitating easier comprehension

• The animated video captivated viewer interest and ensured better engagement on the brand’s app and on social media

Creative Direction & Logo Design: Ashiv Tatolu, Jananee

Animation Video Design: Kaushik Ravisyam